Elements in Graphic Print Ad

Specifically this blog discusses graphic printed ads because there are graphical ads that aired in TV media, electronic media outdor, and internet media. Print media can include advertising in newspapers, magazines, posters, brochures, pamphlets, catalogs, annual reports, sticker and so on. We present two very basic description in preparing an advertising design. The first is a discussion of how to recognize and utilize the

elements in an advertisement. And in the discussion we'll continue the discussion of the concept of development itself graphic elements. In designing an ad, we must first know the basic elements of graphic (two-dimensional), which consists of the elements:

1. The line element 

Duah is a line connecting the point of fruit. Categorized by line thickness, dark bright color, shape and line texture line direction, ie horizontal and vertical or diagonal. If the line functioned well will have a great power, not only to separate areas or separate the elements to one another, but also form the graphic itself. 

2. Shape Elements 

In the two-dimensional surface, all flat shapes besides the point and the line is classified as a field. An area bounded by a line concept into the rim. Forms can be filled with color, tone or texture. 

3. Elements of Color 

Color as a very strong visual element in giving the impression received by the eye. Materials and production techniques in colored ads are very determining the cost and success rate design. 

4. Contrasting elements 

The term is generally used to describe the contrast range of brightness and darkness in a visual element. However, it can also be applied to the size of other elements, such as large with a small, thick, thin, and so on. Contrast in a composition required as a vitality that is not monotonous. 

5. Texture elements 

Is the value of touch and texture of a surface. Physically, the texture is divided into two, namely coarse texture and smooth texture, with a shiny and dull impression of reflection. In terms of zoom effect texture textures can be classified into real and apparent texture. 

6. Element Format / Layout 

Layout an ad prepared by considering the elements of what can be gained first attention of the reader. Of priorities which will be determined later on an ad that will be able to make a significant impact as desired, or just the opposite.