Advertising in print media is one part of the visual communication (communication via eye). publication visual communication with the public is conducted using visual language, where the basic elements of visual language that be a force in the delivery of the message. Is anything that can be seen and used to convey meaning, the meaning or intent of a message. Metodeloginya is a creative process that involves many elements and knowledge of what the content of the message and the public who will be targeted.
Setting Goals in Making Ad
Advertise a product has its own stage, as the measures chosen by advertisers in the products to enter the market.
Informative advertising
For example, if want to advertise a new product, this stage will be preceded by the introduction stage. At this stage, advertisers create demand by informing consumers about a new product adanya it, suggesting the usefulness of the product, warned that consumer needs will be met, the matter will be resolved when using the product.
In addition to introducing new products, advertising is informative also be used to correct the impression that one, which appeared on the market. For example, when the image Ajinomoto seasoning which slumped in the market because of an isue content is not lawful to be resurrected by the image-forming advertisements, thus confidence consumers of these products bounce back.
0 komentar:
Posting Komentar